Marc and WhatIf provided the guidance to take what already existed in the "how we do what we do" to better articulate our proven process when we market ourselves. Beyond that, our newly established Proven Process has allowed us to communicate our "recipe" more effectively across the company in order to create better alignment between departments. This is so much more than learning from world-class experts on a topic-- you'll learn from great people who take a light-hearted and fun approach [leveraging their experiences] to what can be a challenging and intimidating obstacle for many businesses.

"We win more deals (and attract better talent) by working with WhatIf. Our Proven Process sets us apart to Associations and to potential talent. We were outperforming our competitors, but now we can show people exactly how. Plus The way things all work together? It’s way clearer than we had put together on our own. Most importantly, it works. We didn’t have to do a huge engagement - WhatIf gave us just what we needed."

I had worked with marketing companies before and always been disappointed. Working with WhatIf has been a gamechanger for us. We are up more than 82.5% YoY and have smashed through previous revenue records. We have revised our 1 and 3 year targets significantly after working with them. The WhatIf team took the time to understand exactly wh

"I appreciated working with Ben on Marketing and Storybrand. He totally gets it from a business perspective. Ben helped us simplify and clarify our message in a way that had an immediate impact. Highly recommend working with him and his team. "